How to Build a Business Email List

 

Many people know how important it is to build an email list for your business but don't know where or how to begin. Once you have a basic understanding of the process and are ready to take action, it's not difficult at all.

These are the 4 elements you will need to build an email database.

1. Sign up offer No longer are you able to give your email address away for nothing. Your potential subscribers can get a free ebook, report or email mini-course. You should give them access immediately after signing up. To get the best conversions, ensure that your offer is relevant to the market in which you are operating. 

2. Landing Page. This page is what you use to encourage prospects to sign up for your email list. Landing pages shouldn't be too long. A strong call to action should be included (e.g. Sign up now to receive our 46-page report for free! You can also fill out the opt-in form.

3. Autoresponder Series. Your optins can be captured and used to create an email autoresponder. You can set up autoresponders to send out emails at any time you wish to your subscribers. You can send messages out on a daily basis, weekly, monthly or random basis, as long as you have the permission.

This will allow you to save time and bring in more customers. Business And Consumer Mailing Lists

As a car service centre, imagine yourself. Your autoresponder can automate this process. Instead of reminding your clients to bring their cars in every six months, you can mail or call them.

You want to make it even better? You can send them handy tips on a monthly basis. It will build trust and respect so that they are more likely to respond to the service reminder email.

4. Cross-Promotions. Advertising swaps are a great way to build your list quickly. These don't need to be rivals, but they can be those who are in similar niches. As an example, a car service center could be ad-hoc with a gas station, tire center, or other similar business.